Direct online hotel bookings in Greece are soaring for 2026, according to pre-booking data compiled by Nelios hotel digital marketing agency through Oct. The company reports a 33% jump in early reservations and a nearly 20% rise in revenue compared with the same point in the 2024 cycle, underscoring strong momentum from individual travelers. Crete leads the island boom, posting a dramatic increase of 118% in bookings and 165% in revenue. The Ionian Islands follow with gains of 58% and 130% respectively. Kos records the most striking growth nationwide-up 170% in reservations-while Paros also posts triple-digit expansion. Corfu is off to a strong start too, with bookings up 69% and revenue more than doubling. Cycladic performance is uneven: Paros stands out, but Mykonos and Santorini show declines in revenue, and Santorini also sees a slight drop in bookings. Zakynthos and Rhodes soften as well, a trend attributed partly to shorter...