Sportswear and apparel Fais Group announced a strategic collaboration with French fashion house Chloe through its subsidiary Kalogirou SA, signalling the opening of the first monobrand boutique Chloe in Greece. The store is expected to open in the second half of 2025 in the emblematic City Link shopping complex at the center of Athens. According to a relevant statement, the new boutique will include women's pret-a-porter collections, shoes, and accessories by art director Chemena Kamali. Chloe was founded in 1952 and is focused on free-spirited femininity and unassuming elegance. "Chloe is not simply a brand - it is a symbol of stylishness. We are proud to be bringing this new partnership to Athens," a Kalogirou SA representative said, confirming the Fais Group's strategic focus on developing partnerships with prestigious international luxury brands. Tagged under