The summer sales season in Greece is set to officially begin on Monday, July 14, and will run through August 30, offering consumers an extended opportunity to make purchases at significantly reduced prices. This annual period is considered one of the most advantageous times for shoppers to find deals, and the Hellenic Consumers' Workers Union has issued a comprehensive guide to help consumers navigate the summer discounts responsibly and within legal safeguards. Price Reductions: What the Law Requires According to Greek legislation (Law 5111/2024), any announcement of a price reduction must clearly indicate the previous price applied by the retailer for a specified period before the new, discounted price takes effect. Specifically: The previous price is defined as the lowest price applied during the 30 days prior to the start of the discount.If the product has been on the market for less than 30 days, the previous price refers to the...