Greece Rises in Popularity Among European Tourists, Spending Expected to Increase
Greece is gaining ground as a top destination for European tourists in 2025, climbing the popularity ranks especially among German and French travelers, according to new data from the Institute of the Greek Tourism Confederation (INSETE). Greece continues to solidify its place as one of Europe's favorite travel destinations, gaining momentum among key tourist markets in 2025. New data released by the Institute of the Greek Tourism Confederation (INSETE) reveals that the country has moved up in traveler preferences, particularly among Germans and the French, while maintaining strong interest in the UK, Italy, and Spain. According to the study, Greece now ranks third in popularity for both German and French tourists-up two places from the previous year-and fifth among British travelers. It also holds the third position among Italians and sixth among Spaniards. The findings are based on the first part of a broader market analysis by...
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