The company is now offering all popular baked goods at 15% cheaper. Lidl Cyprus is launching an initiative to lighten the burden on consumers and increase everyday enjoyment. From September 4 to October 1, 2025, the company will reduce prices on all popular, freshly baked pastries by 15%. The campaign is accompanied by a new, humorous advertising campaign entitled "Rumors Say". "In these times, it is particularly important for us to provide immediate relief to our customers," explains Martin Brandenburger, CEO and Chairman of the Board of Lidl Cyprus. "Our Bakery is the heart of many of our stores and our customers seem to particularly love our freshly baked products. By deciding to reduce prices, we are making our bakery goods even more accessible to everyone and we are thanking our customers for their preference and loyalty." The price reduction is part of Lidl Cyprus' ongoing commitment to offering high quality at competitive...